senior partner, ReD Associates
Mikkel B. Rasmussen co-founded ReD Associates and serves as the director of its European practice, working closely with the top management of Europe’s most forward-looking companies. The best ideas, according to Mikkel, come from a true interest in the real world and a deep exploration into human behavior. His work as a specialist in innovation strategy for both the public and private sector has led to disruptive technologies and products in the markets for — among much else — toys, sports goods, and health care. Mikkel is also a well-known keynote speaker and provocateur — and has delivered hundreds of keynotes around the world reflecting on innovation, business creativity, and the practical use of social science. In 2014, he co-authored the book “The Moment of Clarity,” published by Harvard Business Review Press. He holds a Masters of Science in Economics from Maastricht University, as well as a Master in Public Economics from Roskilde University.